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Beat the Work-from-Home Isolation Blues
by Ellen Parlapiano and Pat Cobe, The
Mompreneurs
How can I
beat the isolation of working from home?
Loneliness is one of the drawbacks of running a
one-woman business from home. But there are many
ways you can reach out and establish
connections, both personal and professional,
that will help you fight those feelings of
isolation. Here's our short list of
possibilities:
Communicate online in chat rooms geared to your
interests.
Call a business colleague or other work-at-home
mom on the phone to share ideas, gripe, laugh or
just catch up.
Start a group for work-at-home moms in your
community. Meet for breakfast, lunch or an
evening break once a month or so to talk about
business or parenting issues.
Join a professional organization geared to your
line of work. Instead of just attending meetings
or conferences, become involved in a committee
or a special project so you get to know a few
other members really well.
Join the local chapter of a group such as the
American Association of Home-Based Businesses or
the National Association of Women Business
Owners (NAWBO). They offer both personal and
professional networking opportunities.
One final note: Although the Internet is a
wonderful resource for isolated work-at-homers,
nothing beats face-to-face contact. So really
make an effort to make human connections from
time to time.
How Can I Start to Work from Home?
by Ellen Parlapiano and Pat Cobe, The
Mompreneurs
I am a single mother wanting to work from home.
Can you help me?
You are not alone in wanting to work at home;
millions of women (and men) want to and do. The
two most common ways that people work at home is
by doing direct marketing (ie, selling products
for companies like Mary Kay or the Pampered
Chef) and starting their own business. For more
information on selling for companies, visit the
Direct Marketing message board. We list four
basic steps for embarking on starting your
business here. You can learn how the entire
process works with this workshop, Make Your
Work-from-Home Dreams Come True.
You may wish you could start tomorrow, but
realistically, it could take six months to a
year until you open for business. Experts say
the success of new business startups is directly
connected to the amount of research people put
into their business ideas. Here are some helpful
suggestions:
1: Figure out what business or work-from-home
opportunity you want to pursue. Three excellent
sources for entrepreneurial ideas:
(a) Public libraries: They are a wealth of
information with their business idea and
management books, magazines, newspapers,
reference publications, listing of business
associations, telephone directories and
government compilations of statistics, as well
as access to the Internet and to other libraries
in each system. They should also have books
specific to each state, such as the series
Starting and Operating a Business in ... by
Michael D. Jenkins, published by Oasis Press.
(b) Internet sites: A multitude of Websites
comprise thousands of pages of startup business
ideas and information. Begin with iVillage's own
message boards, articles and chats, and then
investigate other recommended sites. Two
excellent ones (but there are many more!) are
The Business Owner's Toolkit and the Idea Cafe.
(c) You: Assess yourself and your situation.
Write a resume for yourself that includes your
background, education, training and any
on-the-job skills that could possibly be used in
a venture. Then look at your hobbies and
leisure-time activities, because many businesses
result from a person following their "passion."
Ask yourself how much time you can realistically
put into a business venture, considering your
present commitments.
2: Tap into additional community resources for
help such as:
(a) Local business organizations. Attend
meetings of chambers of commerce, home business
associations -- or start you own women's
business-owners network -- for startup tips or
to exchange information or referrals.
(b) Local state representatives or senators for
the existence of entrepreneurial-assistance
programs and regulations pertaining to your
business.
(c) Local offices of the U.S. Small Business
Administration, such as Small Business
Development Centers (connected with
universities) or Women's Business Centers, that
offer programs, conferences and assistance to
new and existing entrepreneurs.
(d) Adult evening school classes on business
startup, held at your local high schools,
colleges or learning centers.
(e) Work or volunteer opportunities for you in
the industry of the businesses that interest
you, to see whether you like this type of work
and for first-hand experience.
3: Do preliminary research of the market
potential for the ideas that most interest you.
Ask people and business organizations in your
area for feedback -- pros and cons -- about your
idea(s). See what other similar businesses exist
locally. Is there a special group of customers
(a "niche") who are not being served?
4: Draw up a simple business plan. This does not
have to be complicated, but it is essential,
because it will put figures down in black and
white and give you that essential blueprint for
your business venture. It will also help you
determine whether you should go ahead or not. Is
it too costly? Do customers even exist? Is there
a nearby area that would be more receptive to
your business's products or services?
If you follow these suggestions, you should have
all the basic information you need to choose and
get started in a business best suited for you.
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