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Issue SEPT. 2007
Thank you for being a subscriber!
You are receiving this
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To ensure you receive all the issues, please add
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$15 for 3 months.
Westerville
resident Angela Martin and Denver resident Liz Norwood
had the same predicament: Some college education, kids
at home, and a dead end at temp agencies when trying to
find part-time work.
Norwood
solved her problem in 2003, creating
10 til 2, an
employment service geared toward finding work for people
like her with hours - hence the name - that allow them
to be at home with kids in the morning and after school.
read more....
CR Cataunya
Ransom launching a new website that provides tons of
information about how to start an Internet home
business.
CR has a strong desire to
help people be successful in business, writing articles
which she offers focused advice on how to promote and
grow businesses using public relations also known as
free publicity. Many of her articles are featured in
leading online free publications such as All About
Public Relations with Steven R. Van Hook, Ezine
Articles, Go Articles and more....
read more....
wathmoms2
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No More Foolin’
Are you tired of all the “miracle”
Affiliate marketing software and products being peddled
out here? Have you ever bought a piece of software that
promised you quick Internet riches, only to find the
software produced garbage to spam search engines –
likely to get you banned from Google, Yahoo and MSN?
The good news is there IS a way for you to make it in
affiliate marketing without taking out a second mortgage
on your house or spending all your time chained to your
computer. And thank goodness, you don’t have to fall for
any of these shady programs again. Find
out more
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Why
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Because
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Case
Studies
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Rosalind
Gardner
can teach you how
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Arlene
Martell, who runs two profitable websites from her
home, would like to talk to you.
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Eva Almeida
chose complimentary affiliate programs for marketing
ebooks
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Chris
B. joined the eBay Affiliate Program.
He makes his living out
of these commissions.
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wathmoms3
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Keyword Research &
Analysis - Targeting Visitors Based on Your Most Wanted Response
Keywords, keywords, keywords. Everyone is talking about getting
the right keywords for your website. Usually, the discussion is
about optimizing your website for search engines and using
keyword research and analysis to get your site listed at the
top.
What are keywords?:
Generally speaking, keywords are the words that people enter
into in a search engine to find information.
There are a number
of mathematical methods of effective keyword research and
analysis available to you. Here are two:
1.
WordTracker
which will
help you determine the KEI (Keyword Effectiveness Index) of your
targeted keywords. It compares how many times a search is done
for a particular keyword phrase to the amount of competition you
have for that keyword phrase on a search engines.
2. You can do your
keyword research and analysis yourself by using the
Google Keyword Sandbox
&
Overture Term Suggestion Tool.
Again, you look at how often your keyword is searched and
determine the competition for that keyword.
Mathematical
Keyword Research & Analysis is Not Enough
There is one
problem with solely relying on the above keyword research and
analysis methods.
They are
mathematical processes that do not examine the "mind" of the
average searcher. Sure we can, to some extent, determine which
keywords we can use to secure top ranking. But using these
methods, we are missing the WHY.
Yes, you need to
do the statistical analysis to choose the best keywords to
target, but you need to also determine which keywords are the
one's you should target for your MWR.
What's MWR & What
Does it Have to Do with Keyword Research & Analysis?
Well, it's your
"Most Wanted Response", a term coined for Internet Marketing by
Dr. Ken Evoy, author of
Make Your Site Sell
MWR is what you
want people to do when they visit a particular page on your
website. Do you want them to buy your product? Do you want them
to sign up for your newsletter? Do you want them to request more
information? Or do you just want them to enjoy the free
information you've provided? |
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Here's an Example for You
Let's say you sell
home decor items. You are trying to get people to buy your gift
basket of the month when they visit your product page.
Well, let's go on
over to our handy-dandy
WordTracker
and do our keyword research. Using the KEI,
WordTracker says the following keywords are "good keywords":
home decor indoor
decor ideas
home decorating ideas
decorating ideas
interior decorating
home decorating
cheap bedroom furniture
kids bedroom furniture
wicker bedroom furniture
Now, don't just
blindly input these into your website. We need further analysis.
You need to scrutinize the keywords you will put on each page.
Your keywords will be based on what you want your visitors to do
on each page. Plus, you will need to decide what people are
really looking for when they enter the keywords you use.
Keyword Research & Analysis Case Study #1:
"home decorating
ideas"
What
they are looking for -
Someone who enters,
"home decorating ideas" into a search engine is likely looking
for free information and is not necessarily looking to make a
purchase of home decor items online.
Where You Should Use Keywords Like This
- Use keywords like
this on purely informational pages that provide free tips on
home decorating ideas. However, be sure to recommend your
appropriate products throughout this helpful information.
Where You Should Not Use Keywords
Like This - If your main goal is to sell home
decor products, a keyword phrase like this should not be the
focus of your sales pages or even your home page.
Don't look for
traffic for traffic's sake...look for targeted traffic and
visitors that will be looking for the information or products
you are providing.
Keyword Research & Analysis Case
Study #2
- "kids bedroom
furniture"
What
they are looking for
-
Someone who enters,
"kids bedroom furniture" into a search engine is more likely in
the market to buy some furniture.
Where You Should Use Keywords Like This
- These are the kinds
of keywords you want to use on your sales pages. If you sell
kid's bedroom furniture, then this is an appropriate keyword
phrase to target on your kid's furniture page. |
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Where You Should Not Use Keywords
Like This - If you sell different kinds of
furniture or products, you might not want to make "kids bedroom
furniture" a main focus of your home page. Choose more general
and profitable keywords for your target market. Keep the
specific keyword phrases for your specific pages.
Sound
Simple?
Maybe, it sounds
so simple...and really it is very simple...but it's something
that's easy to forget. Just because your keyword research tells
you its a profitable keyword phrase for your topic, doesn't mean
it's the right keyword phrase for the particular page you are
optimizing.
Always keep your
MWR in mind and try to get in the mind of the search engine
user. Choosing keywords is not all statistics...after all, web
searchers are human. Let's remember the human element as we
optimize our websites.
Alice Seba is the owner of Internet Based
Moms™
Use
the
Wordtracker Free Keyword Tool
to find the most popular keywords for your
website.
Advertising
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SPONSORS
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wathmoms4
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MumsTheWord.com
- keyword
strategy inspires niche business
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Finding
a niche business is often the key to online success. In
this case study, Andrew Smith focuses his keyword
strategy on the needs of mums, not just babies.
Andrew Smith always wanted to set up an internet based
business but his only problem was in deciding what that
business should be. Then Mother Nature gave him a
helping hand, as Andrew explains.
'I had been waiting for an idea. My friends were at the
age of thinking about starting families, and a few of
them announced they were pregnant. Baby conversations
were common and a business based on pregnancy and babies
seemed obvious. It was a clear niche, but I needed to
find a strong position within it.
When Andrew looked at the competition, he saw that most
of them catered for the baby's needs and forgot about
mum. He decided that his website would focus on the mums
first.
Keyword insights soon
became a key part of doing business.
From day one, Andrew focussed on making his website (www.mumstheword.com)
visible. He understood the importance of SEO, but the
more work he did with keyword research data the more he
saw that it could help him with more than just search
engine visibility.
'I started thinking
about its wider implications for the business. It wasn't
just telling me the best words and phrases for SEO; it
was telling what my potential customers were thinking,
and what their unfulfilled needs were.'
One
example was around the area of 'baby shower gifts.' It's
one of the most popular search terms, but one that
Andrew admits he would never have thought of it without
keyword research data.
'It kept coming up in my results, so I couldn't
ignore it. I soon came up with baby shower offers for
customers and it's still one of our best selling product
ranges, and a big driver of the business's profitability.
That's been the power of keyword research, in adding
value to other areas of my business, like new product
development.' |
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Keyword insights
bring the baby sector to life.
No one new to the mother and baby
market could hope to equal Andrew's level of knowledge, but it's
still fascinating to see what consumer insights an examination
of keyword research data reveals:
A high number of
searches for 'baby gift vouchers.' The most obvious conclusion
is the desire for vouchers and the need to offer them within a
baby business, but it could reveal more than this. If consumers
are searching for vouchers it's probably because they don't have
the knowledge to decide what to buy, or even how to deal with
the uncertainty of not knowing the gender of the baby.
Businesses could think about meeting these needs by offering
more than gift vouchers - advice on the most popular and
highest-rated purchases, a clear returns policy and help in
guiding purchase decisions, e.g. what to choose if you do or
don't know the baby's gender.
Searches around the area of natural baby products. There are a
high number of search terms based around 'organic' and 'all
natural', in terms of advice and products. Not only could a
business offer advice in this area it could also rate products
against these criteria and offer it as a way to choose a gift.
The need for general information,
reassurance and safe products.
Few consumer groups want more information and reassurance than
first-time mothers, for obvious reasons, and this seems to be
proven by high-ranking search terms such as 'consumer reports
baby products', 'parent-tested baby products' and 'baby safety
products.'
A mother and baby-focused
business could capitalize on this by recognizing and dealing
with this audience as different to second or third-time mothers,
as well as offering relevant products and gifts, e.g. a
first-time mothers' starter-kit.
Keyword
research data will continue to add more value to the business.
Business is good for Andrew,
with turnover up 37% year-on-year so far, and he attributes much
of that growth to keyword insights. Keyword research is already
doing the business for Mum's The Word, in terms of general SEO,
informing
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copy
decisions for the website, getting maximum value from
paid-for search terms and helping in new product
development, but Andrew agrees that there is potential
for most businesses to get more out of keyword research.
'It makes you think more
laterally than you would if you thought through issues
without its stimulus and insight, and that's what all
businesses desperately need if they're going to stand
out from the competition. We're developing a new version
of the website and the lessons we have learned from
keyword data will enhance this. But thinking about the
wider business, I can see other uses in the future, such
as using the keyword insights to drive brainstorming and
idea-generating sessions. Of course, using keyword
research to improve search engine optimisation is
crucial for an internet-based business, but it's only
part of the equation when it comes to making the most of
the insights it offers.'
----------------------------------
About Neil
Davidson
Neil Davidson is a marketing communications
consultant and writer with fifteen years experience
in advertising and direct marketing at a senior
level, in client and agency organisations, managing
several major agencies and his own companies. He now
works with several partners in the areas of
advertising, direct marketing, digital marketing,
narrative marketing and writing. He also teaches
creative writing from time-to-time.
Advertising
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SPONSORS
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wathmoms5
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Current Telecommuting Job Openings |
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JobID: ECS-002
Category: Virtual Administrative Assistant
Position
Type: Home Based; Part Time or Full Time
Compensation: $11.00 - $18.00/hr
Details: This company is hiring Virtual
Administrative Assistants to work with their
nationwide salesperson staff of over 120 people.
This position is a support position and is not
involved in sales.
As a Virtual Administrative Assistant, you would
be assigned to support at least one, and upto 5
members of the sales staff. Your duties will
include:
*Maintaining their daily schedule
*Reviewing customer emails, answering emails or
forwarding those that need the attention of the
salesperson
*Arranging travel accomodations
*Processing orders and monitoring the progress of
orders through the fullfillment process
*Send follow-up emails to customers with pre-set
content
*Other administrative duties as assigned by your
sales-staff member(s) or the manager of the Virtual
Assistant program
Compensation will be based on experience. Most
positions are part-time, however full-time positions
are available after initial 3 month period.
You must:
*Be a self-starter who can accomplish tasks with
little or no supervision
*Have your own home office with computer, internet,
phone, fax capabilities (computer scanner okay)
*Have previous administrative support / office
experience
*Be able to have a quiet work environment at your
home
To apply for this position, please visit
the
website:
CLICK HERE for the Online Application
Salary/Wage: $11-18.00 / hr
Check more jobs here
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Get free
visitors to your website with the help of search engine
positioning!
|
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Why wait
for 3 months for the search engines to find you only
to give your website a low ranking - when the
knowledge you need for higher positioning can be had
for a song? Get the basics through this free
89 page pdf report
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ADVERTISEMENT
wathmoms6
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Home Based Businesses/
Franchises |
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It is a
birth
announcement service
that offers unique baby gifts such as
“its a boy cigars” and “its a girl” chocolate cigars
in box (with Hersheys bars included), along with a
selection of christening outfit gifts. |
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>>
More Info...
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Related
Articles |
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Should
Moms Franchise Their Business?
Lisa Druxman
- Entrepreneur.com - When you have a successful business
model, you can't help but wonder how to grow it. Often,
that model of growth is franchising. But is franchising
right for mom entrepreneurs? That depends on why you own
a business.
Read More |
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The Right
Time to Franchise Your Business |
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Tammy
Harrison - hbwm.com - Hello,I have a fairly
successful home based business I started in my spare
bedroom 2 years ago. I started from nothing and grew the
business dramatically to over $120,000.00 in the last
year. Growth has slowed but consistently gains over last
year.
So the problem you might ask? Well, I have outlined
goals for myself and my company that are pretty lofty,
but given what I've already achieved, they don't seem
completely impossible anymore if I could just figure out
how to proceed...Read
More |
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wathmoms7
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Chic Mommy
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These days, you can’t read a glossy magazine without seeing a snippet of a celebrity mama with her young brood.
Gwen’s got one.
Brooke has two, and Madonna and Angelina both have three. Besides having adorable kids, all these moms share another thing in common—they’ve all sported the hottest fashion accessory to sneak up on Hollywood, the
baby carrier.
So move over
Baby Bjorn and make way for these stylish alternatives.
The Original NoJo
BabySling by Dr. Sears ($29.95)
Soft and comfortable! The
original baby sling
is made of soft fabric that easily adjusts to all body
shapes and sizes and offers four holds for baby's
comfort. For newborns to 30 lbs.
More
Slings...
Peanur Baby Sling: Urban
Zebra:
($49.00)
Stylish pouch-style baby sling with no buckles, metal
rings or adjustments to be made and the sling can be
worn five different ways to carry a baby or a toddler up
to 36 lbs
Machine Washable
More
Slings...
Maya Wrap Lightly Padded Sling
($47.45)
Hand-loomed from 100% cotton in over two dozen designs,
these slings are reminiscent of the traditional carriers
worn throughout Latin America. The lightly padded
shoulder makes it very wearable, and the breathable
fabric makes them the perfect choice for warmer climates.
More
Slings...
Source:
shefindsmom | |
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Top Looks for Mom
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Mom will love you for these wearable shorts! The Bermuda short
is a great way to give Mom extra coverage while still letting
her get a youthful look. |
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Cute,
cute, cute! Keds canvas skimmers are just as comfy as Mom's
tennies, but pack a ton of style. Choose from fun prints like
paisley and hot colors like lime. |
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Nothing looks fresher this season
than a slim-fitting pair of white jeans. Paired with everything
from brights to black, white jeans are the sophisticated
alternative to blue jeans. |
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The lightest, freshest look
right now is an airy woven top with Victorian touches
like lace, crochet, bell sleeves and ruffles. Mom can
pair the romantic blouse with a sleek bottom. |
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She'll feel dressed up and trendy
in a figure-forgiving tunic. Choose sheer styles with embroidery
or beading. |
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Source:about.com
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By MARINA VATAJ
WHEN you think of lacy lingerie, you
traditionally think of supermodels like Kate Moss or glamazons like Giselle Bundchen or Heidi Klum.
Now, according to new ads from lingerie empire Agent
Provocateur, you’re supposed to think of the
mom-next-door, Maggie Gyllenhaal.
The indie actress has taken over for Moss by
disrobing as the new spokeswoman for the sexy nighties
line. While seductively posing in lacey panties, her
post-baby body has people wondering: Are curvaceous
mamas the new babelicious?
“Motherhood has become a definite aesthetic,” says
Andi Zeisler, co-founder and editorial director of Bitch
Magazine. “Maggie Gyllenhaal is a mother, and moms have
become a badge. Instead of hiding their pregnancies and
babies, they are out there and sexy.” |
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“Maggie is beautiful
in a not-so-sexualized way, and because of that she appeals to
the average soccer mom, which is who is buying this stuff and
who is hot right now,” adds Cooper Lawrence, author of the
advice book “Been There, Done That, Kept the Jewelry.” “Look at
Madonna. Lots of mothers in their 30s and older are just
gorgeous, and because Maggie represents that, real women in her
position have something to look up to, and men who have wives in
her position have something to buy.
“This is what feminism is about. The message here is that you
can be in your 30s, be a mom, have a few extra pounds on you and
still be desirable.”
Moe Tkacik, editor of Jezebel.com agrees. “Maggie Gyllenhaal
is an interesting choice because she kind of restores the
element of romance in lingerie that Kate Moss cannot. She’s the
image of a mother whose biggest role is her kid, and that’s sexy
right now.”
marina.vataj@nypost.com
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