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by: Steve Metcalfe

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Secrets of Successful "Heavy Hitters"

Secrets of the heavy hitters are what every new network marketer should be equiped with before they begin their business. Otherwise they are sure to run into problems. Since ninety percent of conquering a problem is to identify the problem. So if we can quickly review the major reasons why people fail we can avoid those pitfalls. Let us take a look at these pointers:

1. Use Technology to Avoid Rejection.

The Internet and other new technologies now allow some rejection proof approaches, such as using lead capture pages and autoresponder messages.

These methods serve to "pre-qualify" your prospects. This avoids the "old School" methods where you had to assume a bullet proof attitude by attempting to understand that a rejection of the opportunity that you are so excited about is not a rejection of you as a person, then you are on your way. "No" must be interpreted as "next". We can avoid this by using technology to do our sifting and sorting for us and present only the truly valuable prospects that we can bring into our business. This is the only time where you need to come into personal contact with new members.

2. What Results are to be Expected?

Depending upon where you are at in your personal development and other necessary skillset, may be to expect too much too soon. This will only set you up for a possible let down. By accepting that this is a legitimate business that requires investment of time and effort then you can use this as a gage to what results you should expect. You must be prepared to sow the seeds for the harvest you expect to reap. Who builds a house without first
considering the cost?

When you are quoted the salaries of the big recruiters, be sure to ask how much time and money they spent to get to that level. This information will give you a clearer picture.

3. Heavy Hitters stay for the long haul. Once they find a Reputable Company

This goes without saying but if you expect to succeed you must stay the course. The most successful people in life have gone through very trying times but they stuck with it and left a legacy behind. It is often said that tough times don't last but tough people do. The same is true for those seeking to build a solid recurring income. You should commit yourself to at least 3 years before making a decision either way.

Jumping from one opportunity to the next only shows a lack of decision and stability in your planning. Teenagers are expected to fall in and out of love
every few months, but married couples have committed for life. Be prepared for a marriage not a fling!

4. Stick with what works. Do not make the business more complicated than it needs to be.

There is always the temptation to improve on the methods that experienced networkers have shown to work. Heavy hitters always use what works, not with
what should work. As we have now moved away from the "old School" teachings to now use the many benefits of internet marketing and technology, you should embrace this and squeeze the last drop of success you can get from this. This means that you must show yourself teachable to your up line and be willing to teach your down line members the same system.

The great news about this aspect of the business, is that you can let the technology do the exact same teaching for you. Success normally comes from
doing what works over and over again until it becomes second nature. This is also what is referred to as duplication. The best way to achieve duplication in your downline team members is with internet marketing technology systems that have been working for others. Since they have already been proven to work, then it's just a simple matter of plugging yourself into a winning
formula.

5. Train Your Team to Build Your Empire

The real power of Network Marketing is the power of leverage. Rather than using 100% of your own effort, you are using 1% of the effort of a hundred.

If your down line members become too dependent upon you then they will be using 110% of your effort. This can easily lead to rapid burnout.

So the key here is to train your frontline members, then train them to train their frontline members. As already touched upon in the preceding section,
today with the use of internet marketing systems and technology, we can leverage from the technology to help train our new team members. As you gain
leadership experience in the business then you can occasionally pick up the slack for a colleague. The important thing here is that your team members understand that effort is required on their part or they cannot expect your support.

Here are some additional insider tips on really hitting the ground running.

These 'secrets' are learned from the study of those who have made millions in this industry.

6. Talk to many at the same time instead of one at a time.

We just mentioned that the real power of Network Marketing is leveraging your efforts. Did you ever notice that the real successful people in this industry never talk to one person at a time? This is achieved through the automation of internet marketing systems, articles, audios and online videos. Just think about it. Your recruiting message or script will be the same for each prospect. You are introducing them to a business opportunity. If you were to use the telephone to do your presentations, how many prospects can you talk
to in one day? So here is what the serious marketers do:

(a) Set up a toll free number with a recorded message and invite callers to leave their number and other contact information.

(b) Advertise conference calls where many people can join and listen to your presentation at the same time.

(c) Run a message board on your website where people can ask questions and discuss the business.

(d) Host an online conference chat room.

(e) Buy leads and load them into an auto responder with your prospecting message. Be careful of here to avoid SPAM complaints. Also confirm that the auto responder company that you use allows you to use purchased leads.

7. Target other Network Marketers.

This may seem to go against the issue of not jumping from opportunity to opportunity, but it is much easier to work with someone who has already
worked in the industry than a totally new person. There are list brokers who specialize in mailing list of distributors from companies that have closed down. For these individuals you don't have to teach them to fish, they already know, and that can be a plus. You can offer them the exact same
technology that you have been introduced to that will help them in their business as well. This will position you as a leader, a leader that thay may ultimately want to follow. And between 70-85% of the times, most other network marketers will move companies to follow your leadership.

In addition to this, you can expect that if they join forces with you they can bring their entire down line from the old company. Of course, one
challenge is that these seasoned marketers will also be more difficult to recruit since they will take a more critical stance of your opportunity.

8. Target business-minded people and entrepreneurs.

Here again you are targeting people who are already motivated and understand what it takes to run a successful business. These individuals would also
already be networking in their businesses and therefore would be in a position of influence. Such people include chiropractors, real estate agents,
sales people and internet marketers. These professionals come in contact with a large number of people and could be the boost that the organization needs.

The more 'business minded' your prospects are the more likely you will recruit them.

9. Create a Step by Step plan to Achieve your Goals

Psychologists tell us that when we write something down we are more likely to commit to it. That's why you are required in a contract to place your
signature on the dotted line-helps you keep your end of the bargain.

Every business owner should have a goal to which they are aspiring. If you aim for nothing you are likely to strike it. If your plan is to get to a
recurring income of $10,000 per month then you should set smaller goals on your way there. Say, $3,000 per month after the first year, then $7,000 per month after the second year and finally $10,000 per month by the third year.

A very important part of writing out this plan is to calculate what is required to get to your goal. So if you must call 20 people to get 1 'yes', and that prospect is worth $50 per month to you, you will know how many calls you have to make per month to get to $3,000 per month in one year. Looks simple, but most people don't do this kind of calculation and so they run their businesses with blind expectations.

Knowing where you are going is one of the easiest ways to get there!

10. Continually work to improve your people skills, especially your listening skills.

At its core, Network Marketing is really people management. If you don't like dealing with people then this is not for you. You are always going to be in direct or indirect contact with people and so you should brush up on your people skills.

One of those skills that you'll need to primarily focus on is your listening skills. One of the most common downfalls of Network Marketers is that they
talk too much and don't listen enough. This applies to the majority of salespeople. You have to always take time to listen to the customer because if you do - they will tell you what they are looking for! Here are some quick tips to improve your listening skills (particularly on the telephone):

(a) Stop talking and Start listening. This is one of the main keys to getting your new prospect to like and trust you.

(b) Learn to view things from the prospect's position. Is your prospect a single mom struggling to make ends meet? Empathize and provide the solution.

(c) Restate what the person tells you to be sure that you understand what they are saying. This also makes the other person feel "heard."

(d) Try not to interrupt them while they are talking. This is so important if you want them to like and trust you.

(e) Ask a lot of questions for clarification but not to be confrontational.

(f) Avoid jumping to unnecessary conclusions and learn to "listen between the lines."

(g) Smile! You'll be surprised to see what this does to your tone of voice.

11. Stay informed in what's happening in the industry by subscribing to at least one professional Network Marketing journal.

There are many magazines to choose from and many books written on the subject of Network Marketing. As an "expert" in the field you should be able to speak of it in a professional way and be aware of the latest trends and technologies available to you. Think of how impressed your prospects will be
when you can quote them the latest statistics. This helps you to build immediate credibility with your prospects. If you expect to make $20,000 per month, think about what other professionals with similar salaries had to endure before they reached that level, a doctor for example-years of medical schools, educational loans and internships! Don't be skimpy on your education.

12. Write your own book or produce Network Marketing tapes and CD's.

This may appear to be a tall order but it is not as difficult as it first appears. First you can publish an E-book even if you have this book written by a professional ghostwriter. You can place a bid at a website such as Elance.com and have writers bid on your job. This book will have your name on the cover and no one has to know that you never wrote one word!

Audiotapes and CD's can be produced at home using a stereo recorder or in a local sound studio. You can also use your computer with the appropriate software and hardware to do this. There are many companies that will reproduce these recordings for you at minimum cost. Having your name on these
products can be a real income booster. People want to know that they are following a leader and that is the way you are presenting yourself.

Point number 12 has got to be the biggest tip or secret there is. Many successful networkers are using an intermediate product to introduce a plan
or system to help fun their advertising campaigns. They are not leading with their business. Not at all. They are using this intermediate product as a
way to connect with more people and through this system they have developed, people will be drawn to like and trust them. It is then at this stage when
you may introduce your company to them. It is at this stage when people want to know which “solution” you have.

One of the greatest resources of recommendation are 7 free videos I recommend

to all my team members: 7 Free
Videos to help your Network Marketing Attraction & Persuasion

Thanks again for reading the full post.

Have Yourself a Great Day.

Steve

About the Author

Steve Metcalfe has traveled extensively throughout the world over the past 16 yrs in his primary role as a research geophysicist.
He has found many helpful tips and recommends 7 Free Videos to help your Network Marketing Attraction & Persuasion
More info about Steve can be seen at his personal website Steve Metcalfe Network & Internet Marketing Consultant

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